Amazon Kindle Fire HD Ignites Tablet War with Apple

With the release of the Kindle Fire HD yesterday, Amazon is poised to challenge Apple’s dominance in the tablet market.


I don’t think we’ll see Apple losing much, if any, market share in the near future but with the new Kindle Fire HD, Amazon is sure to at least grab market share from other tablet makers like Samsung.

An article from All Things D lays out the basics of the new Kindle Fire line:

The new Kindle Fire HD models are 20 percent faster, with faster chips from Texas Instruments that Amazon CEO Jeff Bezos said outperform Nvidia’s Tegra 3. The tablets start with 16 gigabytes of onboard storage, compared with the original Kindle Fire’s 8GB of storage, claim more RAM and better batteries.

Most notably, Amazon went larger with the Kindle Fire HD, positioning it alongside Apple’s 9.7-inch iPad. One of the newer Fire models has an 8.9-inch HD screen with a 1920 x 1200 resolution display. Amazon claims there’s 25 percent less glare with this screen, too, with a laminated touch sensor. The 16GB, 8.9-inch tablet will cost $299 and ship November 20.

A 7-inch, 16GB version of the Kindle Fire HD costs $199, and ships September 14.

In addition, there’s a 4G, LTE-enabled, 8.9-inch Kindle Fire HD, that comes with 32GB of onboard storage, 20GB of cloud storage and a data plan, through AT&T, of 250 megabytes per month — for $50 per year. It’s available for pre-order today for $499 and ships on November 20. (To see how this compares with the new iPad — in Amazon’s eyes — check out this chart here.)

The original Kindle Fire tablet now costs $159.

All three are Wi-Fi-enabled, with two antennas; have HDMI ports, full Bluetooth capabilities and front-facing HD cameras.

So what does this all mean? You now have a respectable line of tablets that cost-conscious buyers can consider other than the iPad. It also means that I wasted $199 in May when I bought my Kindle Fire. Patience is a virtue I suppose.

These new tablets are sure to be over-shadowed by Apple’s announcement of the new iPhone and rumored iPad mini but I still think consumers who don’t have am iPad in their budget now have some great tablets to choose from.

Do the new Kindle Fires look interesting to you? Would you consider buying one over an iPad? Your comments are welcomed below.

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